• In the first few days and weeks of frequent breastfeeding, many women experience nipple soreness and dry skin. Purelan™ lanolin cream gives you fast relief for sore nipples and dry skin. • Medela developed Purelan™ to give you the fast, effective relief you need. And our pure, natural formula means there’s no need to remove before feeding. • It is 100% natural and safe for your baby – you do not need to remove before breastfeeding. Why lanolin? • Lanolin is a deeply hydrating natural substance found in sheep’s wool. • This powerful ingredient is soothing thanks to its emollient and moisturising properties. Introducing Purelan™ • Purelan™ is a single-ingredient, 100% natural lanolin cream formulated to provide relief for sore nipples and dry skin. • Made with ultra-pure medical-grade lanolin, Purelan™ is highly effective and safe for nursing mums and babies – with no need to remove before feeding. • Purelan™ is dermatologically tested, hypoallergenic and suitable for sensitive skins. How it works • Purelan™‘s rich texture creates a protective layer on the skin’s surface and rehydrates skin from within – relieving nipple soreness while skin heals naturally • Purelan™ creates a protective layer on skin’s surface and is absorbed deeply by the skin where it rehydrates from within – restoring the skin’s natural moisture balance. • Use Purelan™ at every feed to relieve soreness and protect your nipples. Product Features: • Fast relief for sore nipples and dry skin • Safe for your baby – no need to remove before breastfeeding • Effective – rich texture creates a protective layer on the skin’s surface and rehydrates from within • 100% natural, single-ingredient lanolin. No additives, preservatives and fragrance added • Ultra-pure medical-grade lanolin tested to the highest safety standards, the European Pharmacopoeia and United States Pharmacopoeia standards • Dermatologically tested, hypoallergenic and suitable for sensitive skin • Ethically sourced from mulesing-free farms Fast relief for sore nipples and dry skin • Purelan™ is designed to support breastfeeding mums, relieving soreness and protecting your skin, because nothing should come between you and giving your baby the best start in life. • When breastfeeding, you may experience nipple soreness from frequent suckling, saliva and, in most cases, incorrect latching. • If you’re in this kind of discomfort, you may feel like you need more time between feeds for your skin to return to normal. More ways to use Purelan™ • As well as soothing dry nipples or soreness during breastfeeding, Purelan™ can be used to moisturise a variety of dry skin areas, such as chapped lips, dry hands and cuticles, elbows and cracked heels. • Purelan™ can also be used for babies and children – to protect skin during cold weather and treat dryness, wherever needed. • Purelan™ is available in 37 g and a handy 7 g size – ready for you to use whenever you need it through the day.